Who makes your clothes?
Planning > Design > Product Development > Sell-in > Production > Delivery
From planning to delivery, a typical production cycle for garments is 18 months. Beginning at the planning stage, brands determine what and how much they plan to make for one season. Designers then develop products to support the plan as the product development team sources the required materials and contracts with third-party manufacturers to make the product.
During manufacturing, a go-to-market strategy is created by sales, marketing, retail, and e-commerce teams to build demand for the product and educate retailers and consumers.
Finally, the product is delivered to market and available for purchase.
How are your clothes made?
Fiber > Yarn > Fabric > Finishing > Apparel > Retailer > Consumer
The clothing in your closet was touched by hundreds of people across the globe during its production.
Clothes begin their life as fiber which is spun into yarn and then weaved into fabric primarily in China, India, United States, Pakistan, Brazil, Indonesia, Turkey, South Korea, Thailand, or Mexico. This work is completed by a variety of companies specializing in each phase of the process including dyeing, washing, and cutting.
These fabrics are purchased by the brands you know and shipped to third-party producers to be manufactured into clothing typically located in China, Bangladesh, Vietnam, India, Turkey, Indonesia, and Cambodia.
The completed garments are then shipped to be sold directly to consumers by the brands or through retail partners around the world.